profile

The Nugget with Michelle Martello

you're welcome {pro sequence tips}

Published about 2 months ago • 1 min read

If you're lucky like I am, over the course of your working life, you're bound to pick up a bunch of smart friends. And you'll get to have conversations about all sort of topics like I did this week on things like:

  • my secret pinterest board of tattoo ideas (I live in the 3rd most tattooed city in the country, yet can't make a decision on what to get inked...)
  • how to radically pivot your business without blowing up your life
  • my favorite east coast saunas ranked by location and price
  • how to zhuzh up your email welcome sequence

I always get asked about what goes into a great welcome sequence, so I thought it was high time I talked to one of my copy expert friends Marisa Corcoran.
​
In this new quickie interview series I'm dubbing SMARTFRIENDS, Marisa and I chat about the power of welcome sequences, what you need to get started and how to make them more effective.

​
​And to make it user-friendly, I've even added some timecodes below so you can skip to the good stuff:
​​
3:45 - What holds people back from creating a welcome sequence
5:35 - The first thing to add to your welcome sequence
6:48 - Why your first email is like a first date (and what to talk about)
8:04 - Guiding your readers to take action
15:17 - Using storytelling in emails
20:25 - When to update your welcome sequence
22:27 - Creating new content or and reusing old work
24:16 - How to label your ConvertKit emails so you can find content later
​
Watch it here: Welcome Sequence Tips and Tricks​
​
you've got this,
Michelle
​
p.s. miss last week's email? Catch up here: the best (free) tool you're probably not using.​
​
p.p.s. want to make your copy more engaging (and have more fun writing?) Join Marisa's upcoming live free training, The Leave 'Em Wanting More Masterclass*
​
​*denotes affiliate link, but masterclass class is free

Want more? Here's how to get started:
​

​Time Genius - Feel like there's never enough time to get things done? It's not magic - there's proven methods to organize your day (and life) to get what you want done - personally and professionally. Get on the waitlist to work with me here.​
​​
Want to pick my brain? Book a Minima Session - my custom consults designed to help you generate ideas, clarify your offerings and enhance your website and online presence. You'll get realistic recommendations and actionable strategies.
​
​Need vetted online tools and services? The Shop's got you covered.
​
​Want to read previous emails? Check out The Nugget Archive.​

​

You rock Reader! Did a friend send you this email? Grab your own copy here.​
​106 N. Boulevard, Richmond, VA 23220
​Unsubscribe · Preferences​

The Nugget with Michelle Martello

Digital Product Design + Online Business Strategy

Build an online business that loves you back. Nugget filled newsletter drops on Fridays - get the latest tech tutorials, behind-the-scenes breakdowns and done-for-you strategic guidance from someone who's actually doing the work (and makes you laugh to boot).

Read more from The Nugget with Michelle Martello

Between the DMs from friends sharing stories of outrageously bad-behaving clients (shoutout to anyone who's dealing with customer support these days - people are WILD) and unintentionally getting myself into a petty social media spat (my WordPress friends will understand), it's one of those weeks where you wonder what the heck is going on with people. But a few much needed deep conversations reminded me of the good that comes out of regular human interaction (not to mention what you gain when...

5 days ago • 1 min read

Nothing drives me more nuts than the little things that slow you down. Like when I discovered this week in the middle of a design deadline that my keyboard shortcuts weren't working.I've been a web designer for almost 2 decades - these quick keys are ingrained in my head. Losing them meant I was moving at turtle pace.After a protracted youtube search, I discovered the fix. Turns out when I set up my new computer the other week I needed to change a system preference to turn on my function...

about 1 month ago • 2 min read

I'm pretty sure I think about benches more than the average person. My favorite running trail has an wobbly old wooden one, perched on top of a hill with killer unobstructed city river views. Every time I pass by, I think "that's a great spot for my ashes." Slightly morbid, but who wouldn't want an eternally great view with daily dog visitors? Anytime I see a bench with a commemorative plaque, I have to stop and read it. The other week as we hiked inside the DC Smithsonian Zoo (we're suckers...

about 1 month ago • 2 min read