I'm pretty sure I think about benches more than the average person.
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My favorite running trail has an wobbly old wooden one, perched on top of a hill with killer unobstructed city river views.
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Every time I pass by, I think "that's a great spot for my ashes."
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​Slightly morbid, but who wouldn't want an eternally great view with daily dog visitors? ​
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Anytime I see a bench with a commemorative plaque, I have to stop and read it.
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The other week as we hiked inside the DC Smithsonian Zoo (we're suckers for the prairie dog exhibit), I noticed the long line of benches dotted with signs. Most of the plaques were pretty dull with the standard in memoriam notices.
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But one in particular caught my eye.
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​"Arline was good at bridge & tennis but now is permanently benched."
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​I mean, who doesn't love a perpetual pun?
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Weeks later I'm still thinking about Arline. Did she write the pithy note or was it a good-humored spouse or friend? How is a silly pun still stuck in my head weeks later? Do you get to choose where your bench goes? (Arline had a prime sitting spot not far from the future giant panda pen.)
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​It got me thinking, how can we write more "bench worthy" content that sticks in your head?​
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No one tells you that one of the most time consuming (and most important) parts of running an online business is how much you'll be WRITING.
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Sure, I use AI tools like ChatGPT, Perplexity and Claude for a lot of grunt work (but *gasp* never my newsletter...)
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But crafting unboring, engaging content that gets people thinking and remembering who you are? That takes real work.
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As my husband often mutters as he's writing yet another presentation "I didn't go to school for words."
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Me neither.
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No matter what you're writing for, learning how to craft copy that converts is a key business asset everyone needs in their back pocket.
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Luckily my friend Marisa Corcoran's free copy masterclass Leave 'Em Wanting More* is back to give you a no-fail framework to bust you out of the copy doldrums and make writing fun.
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Think your writing is boring? Struggle to get people to engage with your content?
​Her masterclass* is just the ticket for you.
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you've got this,
Michelle
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p.s. Want more of Marisa's smart brain? Check out our recent video chat where we shared our best Welcome Sequence Copy Tips.
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p.p.s. One of my absolute favorite courses, Marie Forleo's Time Genius, opens up again next week. I'm both a mentor in the program and I'll be sharing how you can work with 1:1 with me through the course.
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Looking to take back your work day and get more done? Join Marie for her free class "3 Mistakes Sabotaging Your Profits & Productivity. Plus, How to Get Further, Faster By Working...Way Less!*"
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​p.p.p.s. *denotes affiliate links for free masterclasses. I only promote products and programs that I've taken, created or am a mentor in.