Every four years when the Olympics roll around I convince myself it’s not too late to learn how to do a back handspring (really I think I just want to wear one of those bedazzled leotards).
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​While my lower back nudges me that it's way past my prime to reclaim my inner Simone Biles, it's never too late to bring some new energy to a funnel flow for something you've already launched.
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Last week we launched a new landing page, downloadable guide and live event for Elena Brower's beloved Simplify course.
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Here's the simple funnel flow for inspo:

1. ​Instagram Reel connected to a very simple ManyChat automation thatgets triggered when the word "GUIDE" is commented on the reel.
2. Inside the instagram DMs, the ManyChat automation displays a graphic with a button to register for the free guide.
3. When the user clicks the button, they're taken to a simple landing page. Once they submit their name and email, they're sent to a thank you page that asks them to check their email for the guide. (I like sending folks to a thank you page so I can track signups inside my analytics software.)
4. A few minutes later, an email is sent to the user with a link to download the guide and live event information. They'll also be sent a reminder email before the live event and a replay email after the event ends.

​Check out the flow for yourself here.​
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Got landing page or funnel flow questions around setting your own stuff up? Hit reply and let me know. I'm cooking up something fun to get everyone prepped for fall launch season.
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you've got this,
Michelle
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p.s. It's still hard to get my octogenarian mom to understand what I do for a living. But one thing that made the family newsletter? When I was featured in Forbes a few years ago - all thanks to Selena Soo. And Selena's offering her masterclass "How to Get Into Forbes (and Other Top Business Publications)*
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​Register for free here.​
*denotes affiliate link.
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​p.p.s. miss my last video tutorial on managing long-form Google docs?
​You can grab it here.​